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The AI Adoption Engine
for EVERY TEAM

Connect telemetry data with AI-driven conversations to drive adoption across every team in your organization, from engineering and sales to marketing, operations, and HR.

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Engineering
Sales
Marketing
HR & People Ops
Operations

$307B spent on AI tools.
1 in 3 seats go unused.
0 tools to close the gap.

IDC 2025 · Worklytics 2025 · Pew Research

Telemetry shows what, not why

Copilot generates 46% of code for active users — but 36% of enterprise AI coding seats go entirely unused. Usage dashboards can't explain the gap between having a tool and actually using it.

Surveys get ignored

Survey response rates have collapsed from 36% to 6% over two decades. Your developer pulse surveys aren't far behind. The feedback you do get is surface-level checkboxes, not real insight.

No feedback loop

You buy, deploy, and hope. Adoption flatlines after the first month and nobody knows why — because there's no systematic way to learn what's working and what to do about it.

The Workflow

From Telemetry to Action

From setting goals to actionable insights — and then acting on them. Tap handles the entire feedback loop.

01

Define

Set goals & craft unbiased questions with AI

02

Cohort

Segment engineers by tool usage patterns

03

Nudge

Personalized outreach via email, Slack, or Teams

04

Engage

3-5 min AI conversations — no login needed

05

Aggregate

Sentiment, themes, and executive summaries

06

Act

Dashboards, feature requests, and validated next steps

See the Full Workflow
What's Next

Insights are just the beginning

Understanding is step one. The action layer closes the loop — turning feedback into dashboards, feature requests, and validated next steps.

Learn about the Action Layer
Vol. 04 / Who It's For

Built for every teamdriving AI adoption.

People ops, revenue, marketing, engineering. Tap gives each function the signal it needs to decide which AI tools to keep, cut, or double down on.

Index
People
Revenue
Brand
Build
01People

HR & People Ops

Turn AI literacy into a measurable program.

  • 01Benchmark AI skill adoption across every function, not just tech
  • 02Surface training gaps before they show up in performance reviews
  • 03Connect learning spend to real workflow change
  • 04Give execs a quarterly read on workforce AI readiness
02Revenue

Sales & RevOps

See which AI tools actually move pipeline.

  • 01Track which AI copilots sellers actually open each week
  • 02Spot the tools that shrink deal cycles and the ones that don't
  • 03Catch stalled adoption before the next QBR
  • 04Tie seat cost to booked revenue, per rep
03Brand

Marketing & Content

Know which AI workflows produce work worth shipping.

  • 01Learn where writers, designers, and PMMs rely on AI day-to-day
  • 02Separate novelty tools from the ones that ship campaigns
  • 03Protect brand voice as generative workflows scale
  • 04Redirect budget from unused seats to the tools teams love
04Build

Engineering & IT

Prove the ROI of every AI license on the stack.

  • 01Hear the voice of developers in 3-5 minute conversations
  • 02Data-backed calls on which tools to standardize or sunset
  • 03Executive-ready adoption reports, no manual pulls
  • 04Flag adoption stalls weeks before procurement does
Early Results

An enterprise IT management company used Tap conversations to replace traditional surveys and uncover adoption barriers that telemetry alone couldn't reveal.

0

Insider engineers

3-5

Minutes per conversation

0%

Completion rate