Tap
The Workflow

From telemetry to action

Six steps that take you from “we bought AI tools” to “we know exactly how they're landing” — and what to do next.

Step 01

Define

Set your goals. AI crafts the questions.

Tell Tap what you want to learn — AI tool ROI, adoption blockers, tool preferences — and the AI Mission Wizard generates unbiased, conversational questions designed to surface real insights.

  • Goal-oriented campaign setup
  • AI-generated unbiased questions
  • Customizable conversation flows
Mission Wizard
AI
Mission Wizard
Step 02

Cohort

Telemetry data segments your engineers automatically.

Tap connects to your existing telemetry — via APIs, integrations, or MCP — to understand who’s using what. Automatically group engineers by usage level, tool, team, or custom rules — so every conversation has the right context.

  • API and telemetry integrations
  • Auto-segmentation by usage
  • Custom cohort rules
Telemetry — Cohort Sync
Cohort Segmentation
Step 03

Nudge

Meet engineers where they are.

Send personalized invitations via email, Slack, or Microsoft Teams. Each message is contextualized — an engineer who stopped using an AI tool gets a different nudge than a power user.

  • Email, Slack & Teams delivery
  • Personalized messaging
  • Smart scheduling
Delivery Channels
Delivery Channels
Step 04

Engage

Engineers have a real conversation — not a form.

Engineers click a link and start a 3-5 minute AI conversation. No login, no forms, no friction. The AI adapts in real-time, asking follow-up questions that surface the “why” behind the data.

  • No login required
  • AI adapts in real-time
  • 3-5 minute conversations
Tap Conversation
Step 05

Aggregate

AI turns conversations into decisions.

Tap synthesizes every conversation into sentiment analysis, theme extraction, and executive-ready summaries. Know exactly what’s working, what’s not, and what to do about it.

  • Sentiment analysis
  • Theme extraction
  • Executive summaries
Analytics Suite — Campaign Results
Campaign Results
Step 06

Act

Insights become action — automatically.

The action layer closes the loop. Trend dashboards give leadership real-time visibility. Recurring themes become structured feature requests. And validated needs become the foundation for what gets built next.

  • Trend dashboards for leadership
  • Auto-generated feature requests
  • Roadmap: deeper action tooling
Action Layer
Action Layer