The AI adoption story is broken
Companies spend billions on new tools and track adoption with dashboards. But dashboards show usage, not understanding. When someone stops using their tools, a chart goes down -- but nobody knows why. We built Tap to fix that.
“Neither tells you the truth.”
The gap between “we deployed AI tools” and “we understand how they're landing” is massive. Telemetry tells you what happened. Surveys tell you what people are willing to check in a box. Neither tells you the truth.
Tap uses AI-driven conversations to bridge that gap. We connect your telemetry data with personalized, adaptive conversations that meet people where they are -- and surface the insights that drive real change.
AI conversations that adapt in real time
Tap's conversation engine uses Claude AI to conduct personalized, adaptive conversations. It asks follow-up questions based on what people actually say -- not from a fixed script.
- Claude-powered adaptive conversations
- Configurable conversation depth
- Real-time sentiment and theme analysis
Built for teams, designed for leaders
Team members get frictionless 3-5 minute conversations -- no logins, no forms. Leaders get executive-ready insights with sentiment analysis, theme extraction, and actionable summaries. The same data serves both audiences because the signal is that good.
- Zero-friction team experience
- Executive-ready reporting
- Data that serves both audiences
Enterprise teams navigating change
Tap works with organizations that have deployed new tools at scale and need to understand what's actually working. Our customers use Tap to move beyond dashboard metrics and get the real story from the people using the tools every day.
- Enterprise organizations
- Tool adoption at scale
- From metrics to understanding
Enterprise software meets AI innovation
Tap was founded by a team with deep roots in enterprise software, full-stack engineering, and B2B go-to-market. We've seen the gap between tool investment and tool understanding firsthand -- and we built Tap to close it. We're a small, focused team based in the U.S., moving fast and shipping weekly.
- Enterprise software background
- Full-stack AI engineering
- B2B SaaS go-to-market experience
What We Believe
Conversations over surveys
A 3-minute conversation reveals more than a 30-question survey. People share honestly when they feel heard, not when they're checking boxes.
Context over counts
Knowing 74% of organizations struggle with tool adoption is a data point. Knowing why is an insight. We help you get from one to the other.
Every voice matters
Behind every usage metric is a person with opinions, frustrations, and ideas. Tap treats team feedback as the valuable signal it is.
Conversations that drive change
Tap doesn't just collect information -- it changes behavior. When a conversation lands in Slack, it can nudge adoption, reinforce best practices, and turn passive users into champions.